I came across an interesting article about how the mobile phone will become the next major marketing platform.

In it, Jeremy Lockhorn writes:

There are nearly 250 million mobile phone subscribers in the U.S., making the mobile phone arguably the most widely available interactive television platform. And we’re only just starting to scratch the surface on how to leverage. This is just one example of the undervalued opportunity presented by the mobile phone as a marketing platform.

Think about it: “American Idol” for years has driven a remarkable volume of fan voting via text message. And earlier this year, news surfaced that ESPN had more visits to the NFL section of its mobile site than it did to the same area of its PC Web site in a single day. Meanwhile, Bravo continues to push greater and greater functionality through the phone surrounding reality programming such as “Project Runway” and “Top Chef”. And so on and on.

Quite frankly, this may very well be the next disruptive technology to get into the hands of consumers around the world.